Tapfiliate

Tapfiliate was founded in Amsterdam, Netherlands in 2014 by Sander Langendoen and Gijs Wijnia. The product offered white-label affiliate program management — giving any SaaS or e-commerce company the ability to run their own affiliate program with custom tracking, commission tiers, payouts, and marketing assets. Where Rewardful focused on Stripe-native SaaS, Tapfiliate was more platform-agnostic, integrating with Shopify, WooCommerce, and various subscription platforms. The pricing was accessible: starting at $89/month, significantly cheaper than enterprise affiliate platforms. Tapfiliate grew through SEO (ranking for "affiliate software," "affiliate tracking"), agency partnerships, and a marketplace of integration partners. The Amsterdam team kept the company bootstrapped and profitable, expanding features like influencer tracking, coupon code tracking, and multi-currency payouts. Revenue grew to $50k+/month from thousands of businesses running affiliate programs. A solid, reliable B2B product solving a specific growth need for e-commerce and SaaS companies.