Metricool

Metricool is the social media analytics and scheduling platform Juan Pablo Tejela bootstrapped from Madrid in 2016, initially as a side project alongside his job. The platform grew rapidly in Spanish-speaking markets first — Spain, Mexico, Colombia, Argentina — before expanding to English-language markets, eventually reaching $15M+ ARR. Metricool's competitive advantage is breadth: it pulls analytics from more channels than any competitor, including Instagram, TikTok, Twitter/X, LinkedIn, Facebook, YouTube, Pinterest, Google Ads, Facebook Ads, and Google Business Profile. The platform generates weekly automated performance reports that can be customized with your brand colors and sent to clients automatically — a feature that made it indispensable to marketing freelancers and small agencies. Metricool's pricing is significantly lower than Sprout Social or Hootsuite, and a meaningful free plan (one brand, limited history) creates a large funnel of freemium users who convert when they need multiple brands or historical data beyond 3 months. The Spanish-first expansion strategy gave Metricool a dominant position in a market most US-based competitors had underfocused.