MeetEdgar

MeetEdgar is the social media scheduling tool Laura Roeder bootstrapped from Chicago in 2014, built around one core insight: most businesses post great content once, it disappears in feeds within hours, and they never share it again. MeetEdgar automatically recycles evergreen content — post it once, and MeetEdgar re-queues it automatically on a schedule, so your library of content works continuously without manual re-scheduling effort. The platform grew to $3M+ ARR with a small team by targeting solopreneurs, coaches, and personal brands who create valuable content but can't afford to spend hours each week scheduling. MeetEdgar's library approach (organize posts into categories, define a weekly posting schedule per category, let MeetEdgar fill the queue automatically from the library) fundamentally changes the social media workflow from "what should I post today?" to "build a library once, maintain it as a living asset." Laura Roeder later sold MeetEdgar and became known for advocating a lifestyle-business approach to SaaS — building profitable companies without the pressure of VC-backed growth.