FirstPromoter

FirstPromoter is the affiliate and referral tracking platform Dorin Negraru bootstrapped from Romania in 2017, solving the specific problem that existing affiliate software was built for e-commerce stores selling one-time products, not SaaS businesses with recurring subscriptions. FirstPromoter tracks affiliate-driven signups through the full customer lifecycle — trial, conversion, monthly payments, upgrades, downgrades, and churn — and calculates commissions accurately on recurring revenue. The platform grew to $2M+ ARR with a team of 5 by being the first solution that clearly answered "how much should I pay my affiliates for a subscription customer who upgrades 6 months later?" The Stripe integration was the product's biggest growth lever: connecting FirstPromoter to Stripe takes 5 minutes and automatically imports all subscription events, making setup trivial compared to building affiliate tracking from scratch. Over 3,000 SaaS companies use FirstPromoter, including many well-known bootstrapped brands that recommend it openly in their public talks on growth.