Appbot

Stuart Hall and his co-founder launched Appbot in Melbourne, Australia in 2013 after both had worked at companies that needed to monitor app store reviews at scale. The problem: tens of thousands of reviews across App Store and Google Play, often in multiple languages, with no way to track sentiment trends, respond efficiently, or extract product insights. Appbot aggregated reviews from all app stores, provided sentiment analysis, keyword tracking, translation, and team reply workflows. It targeted mobile product managers, customer success teams, and growth teams at companies with popular apps. The product spread through the iOS developer and mobile product community and grew via word-of-mouth from product managers who finally had a way to systematically understand what users were saying. Appbot remained bootstrapped and independent in Melbourne, reaching $50k+/month in revenue from subscription plans. Acquired by SurveyMonkey's portfolio but continued to operate as a standalone product. A focused B2B tool solving a genuine data problem for mobile teams.