Whatagraph

Whatagraph is the marketing reporting platform Justas Malinauskas and Olia Rudi bootstrapped from Vilnius, Lithuania in 2015. It differentiates from tools like DashThis by focusing on report design as a first-class feature — reports look like professionally designed infographics with icons, color indicators, and comparison annotations, not raw data tables. The philosophy is that a marketing report should tell a story that clients understand without needing a data analyst to explain it. The platform grew to $5M+ ARR with 100+ employees by targeting digital marketing agencies that needed to turn raw channel data into compelling monthly reports without design skills. Whatagraph pulls data from 45+ sources and offers an "auto-narrative" feature that writes plain-language summaries of performance trends alongside the charts. The Lithuanian bootstrapping story in a market dominated by tools from North America and Western Europe demonstrates that the Baltic tech ecosystem can produce globally competitive SaaS companies.