Userback

Userback was founded in Sydney, Australia in 2014 by Clinton Dreisbach and his co-founder. The product solved a pain point every web developer knows: getting bug reports from clients and users that actually show what went wrong. Userback let users draw arrows and annotations directly on screenshots, record screen videos, and submit bug reports with full technical context (browser, OS, viewport, console logs) — all captured automatically. The feedback was delivered to developers through Jira, Trello, Slack, or Userback's own dashboard. Clients loved it because reporting was visual and effortless; developers loved it because they stopped receiving vague "it's broken" emails. Userback grew through the web agency and product team market, spreading through freelancer and developer communities. Revenue grew to $50k+/month from subscription plans. Userback raised a small round to accelerate growth but maintained its Australian indie roots and practical focus. A specialized B2B tool solving a very specific pain in the software development workflow with clarity and simplicity.