Plausible Analytics
Simple, privacy-first web analytics without cookies.
A lightweight, open-source web analytics tool built as a direct alternative to Google Analytics — without cookies, tracking scripts, or personal data collection. Founded in 2019 by Marko Saric and Uku Täht, the product grew primarily through content marketing, transparency reports, and word-of-mouth from the privacy-conscious developer community. The team kept the product intentionally simple, focusing on a single-page dashboard with only essential metrics. Plausible now generates over $258k in monthly recurring revenue on a subscription model, serving thousands of paying customers worldwide.
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