Judge.me

A fully bootstrapped Shopify app that helps e-commerce merchants collect and display product reviews, boosting social proof and conversions. Built by a small team to solve a straightforward but essential need every online store faces, it grew by leveraging Shopify's massive built-in distribution through its app marketplace. The product focuses on doing one thing exceptionally well — automated review collection via email, photo and video reviews, and customizable display widgets — rather than chasing feature bloat. That disciplined approach now generates $10 million a year in subscription revenue.