JotForm

JotForm is the online form builder Aytekin Tank launched in 2006 while keeping his day job, coding the entire first version alone over nights and weekends. He bootstrapped it without taking a single dollar of outside investment to $145M+ in annual revenue by 2024 — with 500,000 paying customers and 25+ million users — making it one of the largest bootstrapped SaaS companies in the world. Aytekin kept teams deliberately small, refusing to hire more than 6 people per team, which forced product focus and maintained a flat organizational culture. JotForm grew almost entirely through organic search: people googling "online form builder" or "free Google Forms alternative" found JotForm in top results for years, driven by SEO-optimized template pages. Each form template (10,000+ templates covering every use case from job applications to patient intake forms) ranks individually for long-tail queries like "employee onboarding form template." The business ran profitably every year since launch, funding its own growth entirely from customer revenue.