involve.me

involve.me is the interactive content builder Vlad Gozman bootstrapped from Vienna, Austria in 2018. It lets marketing teams build interactive calculators, quizzes, surveys, personality tests, and assessments that engage visitors and capture qualified leads with much higher conversion rates than static forms. The platform grew to $2M+ ARR with 20+ employees by targeting demand generation marketers who knew that "What type of leader are you?" quizzes convert 2-3x better than traditional lead magnets. The platform's calculator builder became its breakout feature: create a pricing calculator, an ROI estimator, or a project cost calculator that delivers personalized results to each user — and captures their email before showing the final number. These interactive calculators spread virally because users share results ("my marketing ROI is 340% — calculate yours") and embed them on their own websites, driving both leads and inbound links. involve.me integrates with every major CRM and email platform, making it a front-end layer that slots into any marketing stack.