Fomo

A social proof marketing tool that displays real-time customer activity notifications — purchases, signups, and engagement events — on eCommerce websites to increase conversions. Originally built as a side project to solve a straightforward problem: showing website visitors that real people are actively interacting with a product. The founder grew the subscription-based SaaS to $100,000 per month in recurring revenue by targeting online stores hungry for conversion optimization. The company was eventually acquired in a seven-figure exit, proving that a focused, well-executed widget can become a highly profitable business.