Chatra

Roger Wilko (the company behind Chatra) launched the live chat product in 2015 from the UK/Russia with a focus on e-commerce conversion optimization. While most live chat tools focused on support, Chatra positioned around sales: proactively engaging visitors who were hesitating on product pages or had items in their cart. Features like triggered conversations ("You've been on this page for 30 seconds — can I help?"), cart abandonment recovery chats, and offline messaging optimized for e-commerce checkout flow. The product integrated with Shopify and WooCommerce natively. Chatra grew through the Shopify app ecosystem and SEO targeting e-commerce live chat queries. The pricing was affordable ($17-29/month) with a free tier, making it accessible to small online stores. Revenue grew to $50k+/month from thousands of e-commerce businesses. Chatra was acquired by Brevo (formerly Sendinblue) in 2023, integrating it into their e-commerce marketing suite. A focused live chat tool that won by solving a sales-specific problem rather than competing on general-purpose support features.